Selling Skills

PROGRAM OBJECTIVE:

Develop and improve Selling Skills. Understand why a Customer buys or does not buy and learn how to execute a systematic Sales-Call.

TARGET GROUP:

• Front-line salesforce and their Managers from Manufacturers or Wholesalers, who sell to Retailers.
• Salesmen who offer and sell services like e.g. banking, insurances, etc.
• Manufacturers of raw material, which is sold to the producers of finished product.

TOPICS COVERED:

• Basics of a 'Consumer Market' driven sales environment
• Underlying sales equation:
  "understand needs" x "develop an opportunity" = "additional Sales"
• Structure the Sales-Call from preparation to documentation

DURATION:

Minimum 2 days, however 3 days strongly recommended allowing sufficient time for role-plays and drilling exercises.

CODE: SES