Merchandising

PROGRAM OBJECTIVE:

Understand the impact and the key objectives of Merchandising at a Retailer's facility. Develop or improve Merchandising Standards for your own products.

TARGET GROUP:

• Front-line salesforce, Merchandisers and their Managers from Manufacturers or Wholesalers, who sell to Retailers.
• Retail Managers.

TOPICS COVERED:

• Impact of Merchandising
• Reasons for Merchandising
• General Merchandising Standards
• Traffic-flow in a Retailers facility
• Development or improvement of own Merchandising Standards

DURATION:

1 day